We solve the copyright problem of digital assets in the company.
Copyright as a challenge for the company
Copyrights linked to digital assets (images, text, and videos) present companies with new challenges and compliance risks.
Legislature
Copyrights have traditionally been strengthened worldwide.
In addition to the obligation to name the author, there is the intention of technical protection of copyright and the obligation to provide information to the artist in relation to the use.
In addition, the use of the brand is granted through proof of use, as well as the strengthening of new forms of distribution (EU).​
Digital Sales
New digital sales channels such as influencer marketing, expansion of the e-commerce structure, digital advertising channels require more and more digital assets and thus more and more copyright agreements are necessary.
In addition, there are new sales strategies that consequently expect high-quality images, text and video material.
Utility
Use of copyright as an instrument in sales or for product or brand protection opens up many new options for exploitation and use.
It is precisely for this reason that the development of copyrights must be transparent at all times, from the ordering process with the artist to the final archiving.
Copyright as a challenge for the company
Copyrights linked to digital assets (images, text, and videos) present companies with new challenges and compliance risks.
Legislature
Copyrights have traditionally been strengthened worldwide.
In addition to the obligation to name the author, there is the intention of technical protection of copyright and the obligation to provide information to the artist in relation to the use.
In addition, the use of the brand is granted through proof of use, as well as the strengthening of new forms of distribution (EU).​
Digital Sales
New digital sales channels such as influencer marketing, expansion of the e-commerce structure, digital advertising channels require more and more digital assets and thus more and more copyright agreements are necessary.
In addition, there are new sales strategies that consequently expect high-quality images, text and video material.
Utility
Use of copyright as an instrument in sales or for product or brand protection opens up many new options for exploitation and use.
It is precisely for this reason that the development of copyrights must be transparent at all times, from the ordering process with the artist to the final archiving.
All these challenges result in
High manual effort in the legal department to agree on copyrights of digital assets
Growth in digital assets requires scaling with more employees
Hardly any tools and broken processes to manage digital assets and their copyrights in the company
High costs, complexity and IT resources required for customer-specific integration of all necessary systems
Only selective and insufficient validation of asset use (possibly also by product counterfeiters)
Hardly any active use of copyright as a protective instrument for the company (e.g. selective distribution)
Copyright as a challenge for the company
Build a supply chain management system for copyrights and digital assets (digital works) with our system. From the initial acquisition of the digital works with the copyright agreement, through the integral contract management, searching and finding digital works, to the validation of the use of copyright in accordance with the contractual provisions.
Our Services
1
Originator Risk Analysis
The aim of our service is to provide advice on selecting an optimal digital asset management system, with integrated contract and copyright law. We evaluate the existing process chains from acquisition to deletion of digital assets and copyrights, as well as the system availability and the use and exploitation options of digital assets in the company.
2
Blueprint
With the copyright risk analysis, we create an individual blueprint for you from functional scopes to map your digital asset management including copyright exploitation requirements. This blueprint ensures that all users in the ecosystem have optimal access to the assets. This ensures that the copyrights can be fully understood, transparently managed and used.
3
Solution
Based on the blueprint, we develop your individual solution. We use a modular system, which is based on a modern and high-performance architecture. We use standard components to ensure that your system can be updated in the future. Integration with legacy systems such as SAP, CRM, ERP, REST, SOAP interfaces is a matter of course.
Our Services
story
The problem of digital assets and copyrights was a daily challenge for the founding team. None of the systems on the market could adequately solve this problem. The team therefore decided to solve their problem for everyone and to make a system available that is characterized by its approach, simplicity, integration into the company, but also by a well thought-out cost concept.
vision
Legal Tomorrow was founded with the vision of simplifying and automating recurring legal department tasks in the company or in the context of the company to such an extent that the legal team can tackle the complex issues again.
technology
We rely on modern technology stacks paired with the latest low-code technology. This not only allows us to react to changes at short notice, moreover, we can configure customer-specific developments in most cases without sacrificing deep integrative skills towards SAP, CRM, ERP, HR systems, etc._cc781905-5cde-3194 -bb3b-136bad5cf58d_
